Career Advice
Musings, thoughts and advice built on our combined decades of leadership, social media and customer care
Career Advice From the Team
With decades of combined expertise in leadership roles ranging from small business to international corporate roles, and social media and customer care expertise covering everything from sales and lighthearted conversation, through to complex regulatory environments like insurances and telecommunications, the Preface team has seen it all.
Here’s what we’ve learned…
Can you recognise a good community manager?
If you’ve got a solo social media person, they’ve got skills the rest of you don’t. And hiring for that can be tough… Let’s see what you need to know.
Hiring a solo social media manager
How prepared are you to hire a solo social media or community manager? Here’s what you’ll need to know to make the best choice for both of you.
Interview questions for social media managers
We’ll dig into the right questions to ask, and what to look for in the answers to find the right social media manager for you.
Risks of Solo Social Media Teams
Solo social media teams can bring a lot of risk, are you prepared for it and managing it for your sake and theirs?
Onboarding a Social Media Manager
A social media or community manager touches so much of your business. Onboarding them in the right way is about what’s best for you, as much as them.
Role Definitions – Before you advertise a social media job – define it
Defining a role properly makes it easier to hire the community manager or social media expert you really need.






