Blog
Our musings, placed in a metaphorical bottle and cast into the ocean that is the internet.
Our Blog Articles
Online Reputation Management: More Than Monitoring?
Online reputation management might start with monitoring, but there’s a lot more to it than that…
Can you recognise a good community manager?
If you’ve got a solo social media person, they’ve got skills the rest of you don’t. And hiring for that can be tough… Let’s see what you need to know.
Hiring a solo social media manager
How prepared are you to hire a solo social media or community manager? Here’s what you’ll need to know to make the best choice for both of you.
Interview questions for social media managers
We’ll dig into the right questions to ask, and what to look for in the answers to find the right social media manager for you.
Why “Send us a DM” isn’t always the right answer
You can’t have every conversation in public. But are you choosing to bring conversations into private messages at the right time? Or even in the right way?
How to write escalations to internal teams
Tim Hanslow, head of social media talks about writing escalations for internal teams. What to know, what to avoid, and how to know if you’re getting it right.
The Doorman Fallacy and Customer Service
Tim Hanslow, head of social media digs into the doorman fallacy and why your frontline teams are a critical part of everything you do
Consumer trust and AI replies in social media
Tim Hanslow, discusses customer trust and the impacts of AI and language models on it in social media and customer service
The hidden audience in every customer interaction. Everything is a first impression on social media
Tim Hanslow, discusses the fine line between comments that poke a bit of fun and those that could actually be perceived as bullying.